A 3D fashion escapade blending immersive design with brand storytelling.
Overview of the Project
SkyTerra, a group endeavor spearheaded by Innovarium, was an ambitious project aimed at pitching to Copper Global, a fashion tech consultancy firm. At the heart of SkyTerra is Aetherwalk, a piece I was tasked with developing—a digital domain designed as a nexus of high fashion and avant-garde technology. As part of this larger metaverse, Aetherwalk stands out as an innovative runway city where fashion shows spring to life amid dazzling digital displays and where the Copper Global signature gemstone becomes a symbol of cutting-edge luxury.
In Aetherwalk, virtual and reality merge seamlessly. The digital displays serve as dynamic canvases showcasing fashion items, transforming the way we experience style. The runway is no longer just a platform for models; it's an interactive stage that engages global audiences. Accompanying every visitor through this journey is a virtual assistant, an animated guide brought to life using AR emoji technology, which offers a personalized tour, enhancing the user experience with charm and interactivity.
Conceptualisation of Aetherwalk
Aetherwalk is a showcase space that presents a brand’s identity amidst a strikingly diverse landscape, blending the verdant lushness of the tropics with timeless classical elements—where the regal poise of Roman columns stands in harmony with the casual sway of palm trees. It’s a place where the cool serenity of snowflakes can coexist with the warm embrace of sandy dunes, all orchestrated to provide a canvas that celebrates the brand's unique story and style.
Skills Evolved in the Project
My contributions to SkyTerra were multifaceted and evolved significantly throughout the project’s development:
A2 Poster Development: My graphic design skills were put to the test as I spearheaded the A2 poster design, utilizing Chat GPT 4.0 for ideation and bringing the vision to life through meticulous work in Adobe Photoshop.
Video Production: As the video editor, I weaved together the narrative of Aetherwalk, layering visual elements with precision in Adobe Premiere Pro and enhancing them with Capcut to produce a compelling showcase.
3D Immersive Design: Using Twinmotion and Clo3D, I constructed a 3D immersive experience, ensuring Aetherwalk was not just visually striking but also embodied the interactivity that's central to modern fashion showcases.
